Motherhood.., the sheer sound of it brings enduring memories. A mother’s touch, her voice, her cooking, and the smile of approval in her eyes. Science has recently proven that there is a transference of emotion and programming from birth and infancy between a mother and her child... a type of communication, if you will, that occurs when the infant looks into its mother’s eyes. So what is this...

DAILIES TOTAL1 Shares Vision Innovation with Hendrick Motorsports’ Pit Crew Athletes

The latest installment of PROCESS takes us to Foothill Ranch, California, where Oakley's Factory Pilot Ryan Weber walks us through a series of tests highlighting the technological innovation in eyewear that takes place over at Oakley’s labs for today’s consumer.

The first two “Lens Superiority Tests,” respectively labeled “Definition and Clarity,” and “Laser Precision” reaffirm Oakley’s...

There are many opinions on the topic of texting and driving. The goal of this blog is to neither refute nor endorse the subject, but instead to explore the effects on vision during texting. It is up to the reader to make a judgement call on the endorsement of texting and driving.

You may not be surprised to hear that texting has replaced drunken driving as the number one cause of deaths in...

The Importance of Great Vision with Total GameChanger Victor Cruz and DAILIES TOTAL1

Wiley X eyewear shows how its patented removable Facial Cavity™ Seals block out peripheral light, allowing hunters to see better.